H&M and Designers Against AIDS (DAA) are joining forces in the battle against AIDS and are launching a collection for guys and girls together with Rihanna, Timbaland and other well-known designers, musicians and artists. The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world. The collection “Fashion Against AIDS” will be available in H&M’s Divided departments from February 2008.
The idea behind the collection is to draw attention to HIV/AIDS and increase young people’s awareness of it. Twelve million young people in the 15-24 age group are now infected with the virus. The initiative for this collaborative venture was taken by Designers Against AIDS (DAA), a non-profit organisation that seeks to mould public opinion through collaboration with fashion designers, musicians and other artists.
The collection comprises T-shirts, tank tops and hooded sweaters. All garments feature a print and the neckline label carries the name of the print designer. Some of the prints are low-key and subtle, and whisper that this is important. Others raise their voice. Katharine Hamnett’s print in big, black, block lettering on a white background shouts “USE A CONDOM!”, while Tiga’s check all-over print calls for quiet reflection. Some of the squares have a different colour and represent all those who have the virus. The idea behind the campaign is summed up by Henrik Vibskov’s print: Be aware – it is still happening.
“It’s a collection that’s rich in colour, with considerable commitment going into every garment. The artists have created personal prints with a strong sense of style,” says H&M’s head of design Margareta van den Bosch.
Website: Dexigner
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