Redesigning a logo is one of the biggest gambles a company can make with its branding strategy. When you introduce a new logo, you’re throwing out your customers’ comfort zone and asking them to perceive your brand in a whole new light. Some of your more adventurous patrons may love the new design—but others will need some time to adjust.
You can make the transition easier with these 7 tried-and-true logo redesign tips from the team over at Company Folders. They showcase examples of popular brands that have successfully redesigned their logos—simply by playing up the best features of the designs they already had.